Mall Culture under Threat?

The Retail Revolution changed the way urban India shopped. Malls with large department stores and major apparel brands sprung up in every nook and corner of major urban centres in the country. Suddenly, it became fashionable and convenient to go to malls to shop and unwind. But, now, the so-called manifestations of the aspirations of a young urban Indian are ... Read More...

REWARDS

“But as for you, be strong and courageous, for your work will be rewarded.”

This verse from the Bible sums up everything about being rewarded for one’s actions. ‘Rewarding loyalty’ is little different. Everyone likes being rewarded for shopping and each merchant has his/ her own way to reward. Rewarding loyalty through points, cards and apps is a recent trend in ... Read More...

Empowering the Customer

Customer Relationship Management (CRM) is often envisaged as ‘making the customers happy at all costs.’ There is more to it than that. Organizations, generally, tend to go overboard to achieve the goal of making him/ her happy. Products are made after a detailed study of customer choices and preferences. Then, these products are marketed to the target audience through multiple ... Read More...

Loyalty in our Times

The unflinching association of frequent customers to a product or brand entails loyalty. This symbiotic relationship, akin to the one between a cow and an egret, creates a win-win situation where all the stakeholders stand to gain something. A lot of water has passed under the bridge since the times when being loyal was a unidirectional allegiance of an underling ... Read More...

Mobile Apps are here to Stay

Mobile Applications have been the rage of mobile and data transfer businesses for some time. Many eyes were popped out of the head when Facebook announced that they were acquiring Whatsapp for a whopping $19 billion. Post the development, mobile applications industry saw an unprecedented level of attention from large corporates, private equity investors and business tycoons. The industry, ... Read More...

Blurring of Boundaries

One’s gain could be other’s gain too – the union of Offline & Online
By Kunal Mehta, the Co-founder and Director, Inloyal

The boundaries between offline and online are blurring at a much fast pace. With the amount of chaos being created by both offline and online retailers, to establish that the other model is not worth it – they are ... Read More...

How CRM is useful for your business

What is CRM? CRM stands for Customer Relationship Management, CRM is a term used to describe the relationship between customers and a business owner. It is an important system which almost every small business should install at their place, it is more important than the employees working in the company, as a harmonious relationship with the customers lead to greater ... Read More...

Initiate loyalty instantly

Turn your customers into loyal members right at the point of sale. Your staff can capture the customer’s data in a few seconds and send it automatically to the cloud to register the customer as loyal. Turn your customers into loyal members right at the point of sale. Your staff can capture the customer’s data in a few seconds and ... Read More...

Engagement | Retention

inloyal is a contemporarily designed and interactive CRM platform with an aim to boost customer engagement and retention for your brand. Whether you have an existing loyalty program or wish to start afresh, you can have it designed and implemented in no time with an interface directly on your customers’ mobile phones.

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