India Retail Forum 2014

A five star hotel facing the picturesque Powai Lake in suburban Mumbai is gearing up to host who’s who of the burgeoning retail industry in India to deliberate on trends, challenges and future course of action of the industry. India Retail Forum (IRF) on its 11th edition has evolved into a marquee event where preeminent minds, from India as well ... Read More...

Consumerism as a Boon, not a Bane

Scholars and social scientists have always blamed it on consumerism, for the widening gap between haves and have-nots and rising crimes against woman. They lament that consumerism made the world a marketplace where anything is up for sale. Philosophers and modern-day gurus exhorts their disciples and followers to show restraint while shopping. But, it seems people of India are in ... Read More...

Ganesh Festival

The year-long wait will soon be over. Little, cute and adorable, highly intelligent too, Little Ganesh will visit your home and bestow blessings to you and your home in a week’s time. He will help you to go past the obstacles life has put on your journey to happiness and salvation. The 10-days long celebration culminates with immersion of the ... Read More...

Independence Day

India is turning 67 in a couple of days. The largest democracy in the globe has seen a great deal – good as well as bad. From being one of the poorest countries in the world it has risen to a nation of immense opportunities and possibilities. Experts on Economics and Statistics claim that, by 2025, our nation will be ... Read More...

Future of Loyalty Program in India

Over the years, loyalty marketing programs have helped thousands of brands to boost sales and profits. Traders who realized that the cost of retaining an existing consumer is lesser than attracting newer faces subscribed to loyalty programs of different forms. Decent sales led to good profits. Everyone, the seller and the buyer, is happy with win-win tradeoffs. But, contemporary approach ... Read More...

Consumerism and Brand Loyalty

‘Consumerism’ is the necessary and sufficient condition of ‘brand loyalty’ to thrive. The marketing strategy of brand loyalty has been in vogue for some years and with the advancement of technology, it is simpler, convenient and reliable process now. The card which contains every bit of information about his/her shopping preferences and spending patterns is slowly giving way to technologically ... Read More...

A Tale on Brand Loyalty

It is the best of times, for technology helps to carry each of your utilities and indulgences to wherever you go. It is the worst of times for income is consistently failing to catch up with rising expenditure. Such times call for smart and judicious expenditure of monetary resources. But, it is easier said than done, without compromising on lifestyle. ... Read More...

The Winner Takes It All

The spectacle of ‘The Great Indian Election’ is over and had no surprises in store. As predicted by all and sundry, including eminent psephologists, prominent journalists and maverick astrologists, the main opposition party, Bharatiya Janata Party (BJP), stormed in to power with a decisive majority under Narendra Modi’s leadership. In a week’s time, India will have its new Prime Minister ... Read More...

Reverse Loyalty

Do traditional loyalty programs really need a facelift to stay relevant in an environment where new technologies are made obsolete in the blink of an eye? Agreed! Loyalty program did wonders for many brands and heralded a new culture of engagement with customers at a level previously unheard of. The runaway success of loyalty programs prompted more brands to join ... Read More...

Banes of Brand Loyalty

The new trend in town is to bestow superlatives on brand loyalty. People conveniently forget the fact that brand loyalty cuts both ways too. Banes of loyalty are expediently overlooked, on the behest of big corporates, to promote a subculture of unconditional loyalty. For a change, let us discuss the banes of brand loyalty.

Brand is the outcome of carefully ... Read More...