IRF 2014 + inloyal Rewards Program: a unique marketing-cum-engagement initiative like never before!
Loyalty programs are pretty common to retail businesses and most of us have dealt with them at some point of our consumptiondriven lifestyle. Kunal Mehta, Co-founder, inloyal talks about inloyal rewards program and their experience at IRF 2014.
When India Retail Forum 2014 was ... Read More...
Diwali – an Occasion to Celebrate
The festival of lights has arrived. The most anticipated festival to Indians is characterized by unmatched fun, revelry and merriment spanning across a week. No other festival or occasion captures the imaginations of millions of Indians as vibrantly as Diwali. It is a pan-India festival though the intensity of revelry may vary geographically.
Many legends about Diwali are making rounds. ... Read More...
Vote for a Better India
People of Maharashtra and Haryana get a chance to elect their representatives, barely six month after the General Election, into Legislative Assembly. Unlike the General Elections, in which Bharatiya Janata Party led by Mr. Narendra Modi formed the government, election to Legislative Assembly isn’t fought as enthusiastically as the former. National issues take a back seat giving way to local ... Read More...
Bricks v/s Computers
A change in the pecking order in India’s retail sector is in the offing. The hegemony of brick-and-mortar retail companies, from big brands to small stores, is being crushed slowly by online retailers and market dynamics are changing. The latter has been enjoying inexhaustible access to funds of national and international private equity firms and high net-worth individuals, especially from ... Read More...