Consumerism and Brand Loyalty

‘Consumerism’ is the necessary and sufficient condition of ‘brand loyalty’ to thrive. The marketing strategy of brand loyalty has been in vogue for some years and with the advancement of technology, it is simpler, convenient and reliable process now. The card which contains every bit of information about his/her shopping preferences and spending patterns is slowly giving way to technologically ... Read More...

A Tale on Brand Loyalty

It is the best of times, for technology helps to carry each of your utilities and indulgences to wherever you go. It is the worst of times for income is consistently failing to catch up with rising expenditure. Such times call for smart and judicious expenditure of monetary resources. But, it is easier said than done, without compromising on lifestyle. ... Read More...