The Winner Takes It All

The spectacle of ‘The Great Indian Election’ is over and had no surprises in store. As predicted by all and sundry, including eminent psephologists, prominent journalists and maverick astrologists, the main opposition party, Bharatiya Janata Party (BJP), stormed in to power with a decisive majority under Narendra Modi’s leadership. In a week’s time, India will have its new Prime Minister ... Read More...

The Winner Takes It All

The spectacle of ‘The Great Indian Election’ is over and had no surprises in store. As predicted by all and sundry, including eminent psephologists, prominent journalists and maverick astrologists, the main opposition party, Bharatiya Janata Party (BJP), stormed in to power with a decisive majority under Narendra Modi’s leadership. In a week’s time, India will have its new Prime Minister ... Read More...

Reverse Loyalty

Do traditional loyalty programs really need a facelift to stay relevant in an environment where new technologies are made obsolete in the blink of an eye? Agreed! Loyalty program did wonders for many brands and heralded a new culture of engagement with customers at a level previously unheard of. The runaway success of loyalty programs prompted more brands to join ... Read More...